Activision Blizzard has recently released its quarterly results, shedding light on the performance of its various franchises. While there have been ongoing allegations about the company’s work culture, we will focus on the financial results and the future prospects of Blizzard and King software.
Blizzard Franchises Thriving, Call of Duty Faces Decline
According to Activision Blizzard’s press release, Blizzard’s Warcraft, Warcraft-related, and Diablo franchises are performing well. World of Warcraft, in particular, has seen record engagement. The combination of the modern game and the classic version under a single subscription has been a significant factor in its success. Additionally, Hearthstone has experienced growth in net bookings, thanks to a steady release of new content.
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However, the press release noted that Call of Duty experienced a decline in net bookings and engagement on console and PC in the fourth quarter. This decrease can be attributed to lower premium sales of Call of Duty: Vanguard compared to the previous year’s title and reduced engagement in Call of Duty: Warzone. Despite this, in-game player investment on console and PC remained higher than before the launch of Warzone in March 2020.
King Software and Mobile Success
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On the other hand, King’s mobile software has seen positive growth in net bookings, engagement, and distribution in China. King primarily focuses on mobile devices, and its success in these areas demonstrates its strength in the market.
Future Plans and Exciting Developments
Looking ahead, Activision Blizzard has ambitious plans for its franchises. Infinity Ward, the team behind 2019’s Modern Warfare, is working on the next installment of Call of Duty, aiming to deliver the most innovative and appealing experience in the franchise’s history.
Blizzard also has exciting plans for the Warcraft franchise in 2022. They are preparing substantial new content for both World of Warcraft and Hearthstone, including new experiences that will introduce Warcraft to mobile devices for the first time.
Furthermore, Blizzard is actively developing new experiences in Diablo, Overwatch, and working on an entirely new IP. This shows their commitment to expanding their portfolio and delivering captivating games to their audience.
FAQs
What were the reasons for Call of Duty’s decline in engagement?
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The decline in Call of Duty’s engagement can be attributed to lower premium sales for Call of Duty: Vanguard and reduced engagement in Call of Duty: Warzone.
What franchises are performing well?
Blizzard’s franchises, including Warcraft and Diablo, are performing well, with World of Warcraft seeing record engagement. King’s mobile software has also experienced growth in net bookings and engagement.
What are Blizzard’s plans for the Warcraft franchise?
Blizzard has exciting plans for the Warcraft franchise in 2022. They are preparing substantial new content for both World of Warcraft and Hearthstone, including new experiences that will be available on mobile devices for the first time.
Conclusion
While Call of Duty’s engagement has declined, it is important to highlight the positive performance of Blizzard franchises such as Warcraft and Diablo. Additionally, King’s success in the mobile market further strengthens Activision Blizzard’s position. With ambitious plans for future developments and expanded content, Activision Blizzard continues to deliver exciting experiences to its dedicated fanbase.
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