In this article, we will take a closer look at the history and achievements of EA Partners, the publishing branch of Electronic Arts. Despite its reputation, this division has managed to build successful partnerships with independent developers, revolutionizing the way EA operates. Join us as we explore how EA Partners has become a champion of independence in the gaming industry.
Introduction
Electronic Arts, commonly known as EA, has long been associated with its corporate image and aggressive acquisition strategies. However, hidden behind the scenes, EA Partners has been quietly working to foster relationships with independent developers. This division has become known for its ability to recognize and cultivate talent, resulting in a string of successful partnerships and the release of critically acclaimed games. Let’s dive into the fascinating history of EA Partners and discover how it has evolved into a driving force behind the gaming industry.
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The Early Days
Many people believe that EA Partners is a relatively new addition to Electronic Arts. However, this division, previously known as EA Distribution, has been operating in the background for quite some time. It wasn’t until 2007 that EA Partners began actively promoting its partnerships and making big game announcements. But the division’s roots can be traced all the way back to 1997 when Tom Frisina, an experienced game industry professional, was brought on board to lead EA Distribution.
Tom Frisina and Early Successes
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Tom Frisina had already made a name for himself in the industry, having co-founded successful game companies like Accolade and Three-Sixty. His expertise and passion for signing top talent led to significant milestones for EA Partners. Frisina secured deals with developers like Looking Glass Studios, Dreamworks Interactive, and DICE, resulting in the release of critically acclaimed titles such as “System Shock 2,” “Medal of Honor,” and “Battlefield 1942.”
The Birth of EA Partners
In 2003, John Riccitiello, then-President and COO of EA, recognized the need to expand and rebrand EA Distribution. The division was renamed EA Partners, reflecting its new focus on building strategic partnerships with talented developers. This change allowed EA Partners to differentiate itself from the internal development teams and emphasize the importance of collaboration and mutual interests.
Challenging Times
Despite initial success, the departure of John Riccitiello in 2004 brought a shift in the company’s priorities, with a renewed emphasis on internal development. This change left many partners feeling frustrated and undervalued. However, the landscape quickly changed when John Riccitiello returned to EA as CEO in 2007. His return, coupled with the appointment of Frank Gibeau as EA Games label president, revitalized EA Partners and reaffirmed the company’s commitment to independently developed games.
A New Approach
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Under the leadership of David DeMartini, General Manager of EA Partners, the division adopted a new philosophy focused on collaboration and providing support to developers. Instead of trying to control every aspect of the development process, EA Partners took a backseat, offering assistance only when requested. This shift in approach allowed developers to maintain creative control while benefiting from the resources and expertise of EA Partners.
Unprecedented Success
The success of EA Partners speaks for itself. Since 2005, 22% of the titles released through the division have received a Metacritic score of 90 or higher. These include acclaimed games such as “Rock Band,” “The Orange Box,” and “Crysis.” EA Partners’ ability to work closely with third-party developers, offering flexible and tailored support, has been the key to its ongoing success.
Looking Towards the Future
EA Partners continues to seek out new talent and forge partnerships worldwide. With a particular focus on Asia and Eastern Europe, the division aims to discover the next generation of superstar developers. By providing honest feedback and comprehensive support, EA Partners strives to help developers create their best work while maintaining their independence.
FAQs
1. How long has EA Partners been in operation?
EA Partners, originally known as EA Distribution, has been operating since 1997 but gained prominence in 2007 with a string of high-profile game releases.
2. What sets EA Partners apart from other divisions within EA?
EA Partners focuses on building strategic partnerships with independent developers, allowing them to maintain creative control while benefiting from EA’s resources and expertise.
3. How successful has EA Partners been?
Since 2005, 22% of the titles released through EA Partners have received a Metacritic score of 90 or higher, highlighting the division’s commitment to delivering high-quality games.
Conclusion
EA Partners has come a long way since its early days as EA Distribution. By nurturing relationships with independent developers and adopting a collaborative approach, it has become a driving force behind some of the most critically acclaimed games in recent years. With a strong focus on maintaining the independence of its partners, EA Partners continues to redefine the role of a publisher in the gaming industry.
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